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PCS-20003 - Module Specification
School of Primary, Community and Social Care
Faculty of Medicine & Health Sciences

For academic year: 2021/22 Last Updated: 16 February 2022

PCS-20003 - Health Promotion
Coordinator: Ross Wilkie Room: MSPC1.74 Tel: +44 1782 7 34845
Lecture Time: See Timetable...
Level: Level 5
Credits: 30
Study Hours: 300
School Office:

Programme/Approved Electives for 2021/22

None

Available as a Free Standing Elective

Yes

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2021/22

This module will develop knowledge and skills in the promotion of health and wellbeing including understanding and evaluating models of health promotion, and exploring enablers and barriers to public health promoting activities. You will develop and present a project based on an implementation of a population health intervention of their choice and will present this to a group. The knowledge and skills gained will be useful in a career which links to promoting public health.

Aims
This module enables the student to analyse the planning and evaluation of health promoting activities through community action and engagement to improve health and wellbeing.

Intended Learning Outcomes

Discuss contemporary issues in health promotion in relation to health promotion models and theories: 1,2
Analyse the concept of community action and development in relation to improving public health outcomes: 1,2
Plan, promote, and evaluate a health promotion initiative based on the implementation of small, formative health promoting
activity: 1,2
Discuss the importance and value of partnership working and engagement in relation to health promoting activities: 1,2

Study hours

53 hours face to face teaching: 30 hours lectures, 20 hours group work, 3 hours formative health-promoting activity implementation
2 hours tutorial
5 hours presentations
240 hours independent study

School Rules

None

Description of Module Assessment

1: Presentation weighted 60%
A 10-minute video documentary with an additional 5 minutes for questions
A 10-minute video of a health promotion project with an additional 5 minutes for questions

2: Assignment weighted 40%
Health promotion action/advocacy article
An 800-word article for a public health promotion action or advocacy initiative (e.g., Letter to MP, statutory bodies such as PHE, NIHR/NHS, open letter to general public or specific community). Students will have a choice of public health challenge to address but will be expected to be aimed at a real-world example (contemporary health challenge). Students will be expected to use relevant evidence from worldwide public health literature to support their arguments and will be encouraged to demonstrate a command of learning outcomes 1-4.

Please note that for the 2021/22 Academic Year all programmes will be adapted to operate in accordance with a flexible, digital approach. This means that there will be some changes made to how modules are delivered and assessed. The latest information will be provided to you by your School in module handbooks. We endeavour to give you as much notice as possible of any changes and details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/student-terms-and-conditions/

Last Updated: 16 February 2022