Keele Badge

MDS-10027 - Module Specification
School of Humanities
Faculty of Humanities and Social Sciences

For academic year: 2022/23 Last Updated: 19 January 2023

MDS-10027 - Audiences: From Moral Panics to Digital Cultures
Coordinator: Rachel Wood
Lecture Time: See Timetable...
Level: Level 4
Credits: 15
Study Hours: 150
School Office: 01782 733147

Programme/Approved Electives for 2022/23

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2022/23


Aims
This module aims to provide students with an understanding of shifting academic conceptions of media audiences over the 20th and 21st centuries, in the context of Film and Media Studies.

Intended Learning Outcomes

Articulate how conceptions of media audiences have transformed throughout the 20th and 21st centuries: 1,2
Critically evaluate key theoretical and methodological approaches for conceptualising media audiences, in the context of Film and Media Studies: 1,2
Identify key characteristics that have been attributed to different types of media audiences: 1,2
Critically analyse the relationship(s) between media audiences and particular media technologies, including cinema, television, print, and digital media: 1,2

Study hours

11 lectures
11 seminars
2 hours tutorial time
50 hours independent study
50 hours essay preparation/writing
26 hours reflective diary preparation/writing

School Rules

None

Description of Module Assessment

1: Reflective Analysis weighted 30%
500 word reflective analysis
Students will be asked to draw upon one of the core concepts from the first half of the module to critically reflect upon their own engagement with a media text of their choice.

2: Essay weighted 70%
1,000 Word Essay
Summative essay, which encourages students to take a synoptic approach to the module. Students will normally be asked to choose from one of 8-10 options provided by tutors.

Please note that for the 2022/23 Academic Year programmes may be adapted to operate in accordance with a flexible, digital approach. This means that there may be some changes made to how modules are delivered and assessed. The latest information will be provided to you by your School in module handbooks. We endeavour to give you as much notice as possible of any changes and details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/student-terms-and-conditions/

Last Updated: 19 January 2023