MDS-40029 - Module Specification
School of Humanities
Faculty of Humanities and Social Sciences

Programme/Approved Electives for 2022/23

Available as a Free Standing Elective

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2022/23

What are the key aesthetic, stylistic and technical aspects of dominant media forms such as photography, TV, film and new media? What elements do you need to consider to design effective public communications using these media? What possibilities and limitations are embedded in each media form?
These are the key questions we will examine in this introductory module. Through a series of workshops you will be systematically introduced to the creative and technical aspects governing key media forms. This module will equip you with the ability to identify the elements contributing to successful public communications in different media. You will use this understanding and knowledge to engage in the analysis of media texts and in the design of a public communications project using appropriate media forms.
While you will be provided brief introductions and demonstrations of technical processes involved in different media, this is not a technical training module. You will develop an awareness of the technical elements as part of a broader understanding of factors contributing to the process of effective communication in different mediums; this module will enable you to conceive and plan an effective project. You will be able to develop your technical skills in subsequent modules which involve media production.

To provide students with a systematic understanding of the defining aesthetic, stylistic and technical aspects of key media forms
To provide students with understanding of the communicative possibilities and limits of different media forms
To provide students with understanding of hybrid media forms and convergent media systems
To provide students with creative and technical skills required to conceptualise a clearly defined public communications project using appropriate media forms

Intended Learning Outcomes

recognise and explain the significance of aesthetic, stylistic and technical aspects specific to different media;
will be achieved by assessments: 1
apply knowledge of the communicative possibilities and limits of different media to develop a media project proposal; will be achieved by assessments: 2
demonstrate knowledge of developments in hybrid media and convergent media sysytems in the analysis of media texts and the planning of media projects; will be achieved by assessments: 1,2
work effectively in groups;
will be achieved by assessments: 1
engage in effective problem solving;
will be achieved by assessments: 1,2
communicate ideas effectively in oral and written form.
will be achieved by assessments: 1,2

Study hours

10 X 2 Hours Workshops
40 Hours Workshop Preparation
60 Hours Assessment Preparation
30 Hours Independent Study

School Rules

None

Description of Module Assessment