MAN-10023 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

Programme/Approved Electives for 2023/24

Available as a Free Standing Elective

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2023/24

The module introduces main areas of international business including trade, investment and international management.
Through critical discussion of related key theoretical concepts and case study analysis the students learn to appreciate the distinctive nature of firm's international operations. The module covers areas of corporate strategy including country evaluation and selection, trade and ownership-based modes of firm internationalisation, and organisation and governance of foreign operations. The module also considers a range of corporate functions including global supply chain management, international marketing and human resources management, and accounting and financial management.
A combination of lectures, seminars and engagement with current corporate practice by the means of case study analysis broadens and deepens students' knowledge of international business strategy and operations, and provides an understanding of how businesses survive, prosper and perish in highly complex and competitive international markets.
The module benefits home and international students alike. International students have the opportunity to share views and experiences gathered within their home country environments and obtain a comparative perspectives when discussing those in the international context.
Module design and content benefit students at both ends of the grade spectrum. High achieving students will develop theoretical understanding of factors underpinning international business strategy and operations allowing for meaningful analyse and future predictions.

To provide students with a broad introduction to international business strategies and operations.
To introduce the essential concepts and principles underpinning the contemporary international business practice.
To enable students to develop an appreciation of various conditions and perspectives that shape modern
international business activities.
To encourage critical thinking on a range of international business topics.
To promote independent learning skills through essay planning, essay writing, tutorial discussions and student-led seminars.

Intended Learning Outcomes

Interpret theories underpinning international trade, investment and management strategies and practices: 1,2
Engage convincingly in contemporary debates in the areas of globalisation, societal impacts, cultural adaptation, technology development, and transfer and sustainability: 1,2
Consider the relevance of international competition in business strategy and key business functions: 1,2
Begin to develop a critical perspective to their basic understanding of international business, as a basis for their further studies: 1,2
Appreciate the peculiarities and distinctiveness of running of companies on an international basis: 1,2

Study hours

12 hours of lectures
12 hours of tutorials
22 hours of tutorial preparation
35 hours of coursework preparation
69 hours of guided independent study

School Rules

None

Description of Module Assessment