Programme/Approved Electives for 2023/24
None
Available as a Free Standing Elective
Yes
Social media and other digital platforms offer paid (and unpaid) employment for a large and growing segment of workers. From Silicon Valley entrepreneurs to live streamers, content creators, influencers, crowd workers, and content moderators, this module explores the nature of labour in the global digital economy, examining issues such as algorithmic management, emotional labour, and self-branding. While some highly visible social media celebrities and entrepreneurs make significant incomes, labour on digital platforms is more likely to be invisible, precarious and under- or un-paid, reflecting and exacerbating social inequalities. This module aims to equip students with an understanding of the role that digital work plays in contemporary political and economic structures, and what it can tell us about the nature of labour and power in global capitalism today.The module asks critical questions about issues like worker rights, precarity, exploitation, global inequalities, and mental health. We will also explore anti-work and post-work approaches and examine worker struggles to resist exploitation through collective organising.Throughout the module there is a focus on the lived experience of platform workers, and students will have the opportunity to engage in guest Q&As with workers from different social media and digital sectors. Students will develop their theoretical, analytical and practical skills on this module which encourages creative engagement with critical media theory.
Aims
To develop an understanding of the role that digital platform labour plays in contemporary social, political and economic structures.To apply a critical understanding of labour and power in digital platform work to the analysis of specific examples and case studies.To gain insight into the lived experiences of digital platform workers in a range of different sectors. To develop creative and critical skills through working on an original analysis of digital platform work.
Intended Learning Outcomes
Recognise and explain various critical approaches to digital platform labour: 1,2Analyse the role of digital platform labour within the contemporary political economy: 1,2Apply critical concepts in digital platform labour studies to specific contexts and case studies: 1,2Apply an understanding of labour and power within digital platform work to an analysis of the lived experiences of workers: 1Use creative presentation to support a critical analysis of digital platform labour: 2
22 hours lectures/seminars4 hours Teams Q&A sessions20 hours case study preparation50 hours vlog preparation54 hours independent study
Description of Module Assessment
1: Case Study weighted 30%Platform labour case study (1000 words)Select either an individual social media worker OR a specific digital platform work role. Drawing on critical approaches from the module, examine the forms of labour involved in your chosen case study, and explore what this case study reveals about work in contemporary capitalism.
2: Portfolio weighted 70%Video blog (vlog) with accompanying workbookUndertake a critical examination of a selected issue related to platform work in a video blog. The vlog may take the form of either:
¿A 10-15 minute YouTube style vlog OR
¿A 15-20 minute Twitch style `livestream¿ OR
¿A series of 5-10 TikTok style 1-3 minute micro-vlogs OR
¿Other format agreed with the module leader.
Students should develop their individual vlog topics and formats in conversation with the module leader. The accompanying workbook should reflect on the critical decisions made, and academic resources drawn upon, in the planning and making of your video blog.