Programme/Approved Electives for 2024/25
None
Available as a Free Standing Elective
No
The information age is characterised by large amounts of data generated as part of an ever-widening range of day-to-day activities. When properly analysed this data can lead an organisation to better decision-making, insight, and competitive advantage. The module aims to equip learners with an appropriate understanding of the use of Data Analytics within areas such as health, security, science and business. The module also aims to equip learners with a variety of Data Visualisation techniques to make sense of the emergence and growth of big data.
Aims
This module aims to explore how organisations can use data analytics and how this relates to the information needs of different stakeholders. It will also cover different data visualisation techniques and explore evaluation and application of the most appropriate visualisations for a given situation, explaining the benefits and limitations.
Intended Learning Outcomes
compare contemporary uses and theoretical concepts from the academic literature in big data and their impact on areas such as business intelligence: 1produce appropriate visualisations for a given authentic case study to enable analysis and decision making in either a business or academic research context: 1apply data analytics in an authentic real world case study and report the analysis and conclusions for either a business or academic audience: 1
20 hours (approx) supported online practical activities conducted with some sessions available during block release.10 hours of online lectures with associated guided reading.Assignment 40 hours.Independent Learning 80 hours.
Description of Module Assessment
1: Project weighted 100%Analyse data and design a set of visualisations for a given business/research case study