FIN-40049 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

Programme/Approved Electives for 2024/25

Available as a Free Standing Elective

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2024/25

This module provides students with insights into the operations and strategy of modern banks. It starts with the mission and vision statements of banks and then goes on to illustrate the importance of customers to the banking sector. Students then explore the key factors that determine banking success. Finally students touch on the lending that banks are involved and how regulators play an important role in ensuring fair and transparent banking sector.

The aim of this module is to provide students with insights into modern banking and its impact on wider society. Students will gain insights into the factors that contribute to successful banking operations. They will also understand the importance of customers to banks and how managing the relationship with customers contributes to the overall success of the bank.

Intended Learning Outcomes

critically assess the nature of modern banking, and their wider role in the modern economy: 1
assess the dynamic competitive nature of modern banking in a changing global environment and the key role played by bank resources in their success: 1
critically assess key factors including physical, financial and human capital that determine successful banking and how this is driven by the bank¿s mission and values: 1
demonstrate a critical awareness of the key role played by bank management in developing and changing bank¿s strategies: 1
critically assess the important role management plays in developing customer relationships and how this impacts overall bank strategy: 1
critically assess the funding requirements of banks and their customers within the context of an overall risk management perspective and the regulatory legal and ethical framework: 1

Study hours

20 hours lectures
4 hours tutorials
126 hours independent study

School Rules

None

Description of Module Assessment