MAN-10037 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

Programme/Approved Electives for 2024/25

Available as a Free Standing Elective

Co-requisites

None

Prerequisites

none

Barred Combinations

none

Description for 2024/25

Creativity and new ideas are at the heart of enterprise development and innovation. This module will help students to understand the process of venture and value-creation by looking at idea generation, creativity, and innovation processes. These concepts can help to develop and support the creation of new opportunities as well as solving problems in existing businesses, social enterprises, or public sector organisations. Students will explore the theory of creativity and innovation and engage in practical exercises to review their own creative skills and abilities and look at idea evaluation and selection.

The aim of the module is to introduce students to the concepts of creativity and innovation with a view to them adopting a more critical understanding of these familiar terms. The module will provide students with a more sophisticated vocabulary and wider conceptual understanding of creativity and innovation. It will also invite students to adopt and apply tools and processes to generate creative and innovative outputs and to evaluate their results. This is placed at the beginning of the programme as these concepts are key to understanding enterprise and business development.

Intended Learning Outcomes

Discuss the theoretical underpinnings of creativity and innovation: 1,2
Reflect on their own creativity and how it might be enhanced/harnessed.: 2
Apply creativity techniques to generate new venture or value-creation ideas: 1

Study hours

24h seminars/workshops
126h private study which includes additional reading, thinking time, assignment preparation and discussing ideas with other students, etc.

School Rules

None

Description of Module Assessment