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MAN-10047 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

For academic year: 2024/25 Last Updated: 29 June 2024

MAN-10047 - Sports Event Planning
Coordinator: Matthew Hutchinson Room: N/A
Lecture Time: See Timetable...
Level: Level 4
Credits: 15
Study Hours: 150
School Office: 01782 733094

Programme/Approved Electives for 2024/25

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2024/25

This module allows you to learn about the processes that are involved in the planning of a sports event. As part of this, you will learn about the various elements that contribute to a successful event alongside the type of events that are available from large scale mega events, to smaller community sports events or an esports event to a charity football tournament. This will allow you to experience the planning process and apply and consider wider academic knowledge in this field.

Aims
This module aims to provide students with the theoretical knowledge, skills and applied experience of planning a sports event.

Intended Learning Outcomes

Research and critique existing commercial knowledge on the sports events industry to identify opportunities, threats and challenges.: 1
Prepare and plan a sports event in groups, using the skills and knowledge developed.: 2
Apply theoretical and empirical evidence and knowledge to the sports event planning process.: 2

Study hours

Lectures: 12 hours
Seminars: 12 hours
Lecture/seminar prep: 24 hours
Assessment preparation: 52 hours
Private study: 50 hours

School Rules

None

Description of Module Assessment

1: Portfolio weighted 30%
A Digital Research Portfolio of 1000 words
Individually, students will be required to create a digital portfolio, using Padlet, which researches the gap their sport event is working within. Students should structure their portfolio as: Event Business Challenges Event Business Trends Event Business Opportunities Event Business Idea Students have the opportunity to either use an inductive or deductive approach; either have an idea and justify it or use the research to create an idea. Examples will be provided.

2: Group Presentation weighted 70%
10 minute group presentation on a sports event plan
Students, in small groups, will plan, prepare and present a sports event of their choice in groups. This could be a charity event or tournament, virtual or in person, however it should be sports related. The planning should be considered with, and applied to, the wider sports event literature. Students should also make reference to assessment 1 and the feedback received. Part of the assessment grade will be calculated by peer assessment, which will be built into the assessment criteria.

The University undertakes a continuous review of its teaching and research provision to ensure programmes are of a high quality and changes may be made to modules where it is necessary and reasonable to do so. Please be aware that minor changes to modules, such as a change to an individual assessment, can occur up until enrolment, although we endeavour to give you as much notice as possible of any changes. Details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/legalgovernancecompliance/governance/actcharterstatutesordinancesandregulations/studenttermsconditions/

Last Updated: 29 June 2024