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MAN-10055 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

For academic year: 2024/25 Last Updated: 29 June 2024

MAN-10055 - Introduction to Esports Management and Marketing
Coordinator: Matthew Hutchinson Room: N/A
Lecture Time: See Timetable...
Level: Level 4
Credits: 15
Study Hours: 150
School Office: 01782 733094

Programme/Approved Electives for 2024/25

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2024/25

Esports has grown exponentially over the last 10 years and whilst it continues to face challenges and barriers, the industry goes from strength to strength. This module will provide you with the applied business skills and knowledge, allowing you to understand how esports has grown to the extent that it has and contrast the approaches taken by various esports teams and organisations. This knowledge will allow you to gain a key foundational knowledge how the esports industry works, underpinning the rest of the modules within your degree.

Aims
This module aims to provide students with the understanding and contexts behind the growth of esports and to contrast the approaches of esports teams from a management and marketing perspective.

Intended Learning Outcomes

Analyse and appreciate the factors that have led to the growth of esports.: 1
Compare and contrast the marketing and management approaches of various esports teams.: 1,2
Provide practical recommendations, informed by critique, for the future development and ventures of esports teams.: 2
Evaluate the impact various individuals have upon the esports industry.: 1,2

Study hours

Lectures: 12 hours
Seminars: 12 hours
Lecture/seminar prep: 24 hours
Assessment preparation: 52 hours
Private study: 50 hours

School Rules

None

Description of Module Assessment

1: Essay weighted 50%
1000 word individual essay on the growth of the esports industry
Students will write a 1000 word essay on the management and marketing factors that have led to the growth of the esports industry, taking into account various topics from the indicative content and the thoughts of academic colleagues in this area.

2: Report weighted 50%
1500 word report on the management and marketing approaches of two esports teams.
Individually, students should compare the marketing and management approaches of two esports teams of their choice, in a 1500 word report.

The University undertakes a continuous review of its teaching and research provision to ensure programmes are of a high quality and changes may be made to modules where it is necessary and reasonable to do so. Please be aware that minor changes to modules, such as a change to an individual assessment, can occur up until enrolment, although we endeavour to give you as much notice as possible of any changes. Details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/legalgovernancecompliance/governance/actcharterstatutesordinancesandregulations/studenttermsconditions/

Last Updated: 29 June 2024