MAN-10059 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

Programme/Approved Electives for 2024/25

Available as a Free Standing Elective

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2024/25

In this module, students will be provided with fundamental knowledge on various topics related to the sports and esports industry. This includes sponsorship, environmental sustainability and policy and governance. Students will acquire this knowledge through lectures, seminars and guest lectures, providing a high level understanding of both industries and organisations. Most importantly, this module sets the scene for the core learning through the rest of their programme.
Student will be assessed by reflecting on their experience within these industries and evaluating the current management and marketing practices of a sports and esports organisation of their choice, allowing students to apply theoretical knowledge to applied cases.

The module aims to provide students with the core foundational theoretical and applied management and marketing knowledge of the sports and esports industry.

Intended Learning Outcomes

review the management and marketing of a range of sports and esports organisations.: 2
provide practical recommendations for the future endeavours of sports and esports organisations.: 2
reflect upon their experiences within sports and esports as a consumer (fan, participant, spectator): 1

Study hours

Lectures: 11 hours
Seminars: 11 hours
Lecture/seminar prep: 26 hours
Assessment preparation: 52 hours
Private study: 50 hours

School Rules

None

Description of Module Assessment