MAN-20085 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

Programme/Approved Electives for 2024/25

Available as a Free Standing Elective

Co-requisites

None

Prerequisites

MAN-10019

Barred Combinations

None

Description for 2024/25

This module helps students to develop an understanding of the variety of digital communication concepts, tools and practices required by organisations to communicate with their stakeholders effectively. It will begin with the introduction to communication process focusing on communications theory and the understanding of the communication environment. In the second part particular digital and marketing communication tools will be introduced, analysed and evaluated in terms of their ability to communicate effectively with different stakeholders.

The module aims to advance critical understanding of digital and marketing communications theory and the communications industry. It builds upon the students ability to analyse, plan and evaluate a programme of digital and marketing communications within a given context. Contemporary issues and ethical considerations will be examined and students will develop their creativity and decision making skills. The module encourages students to assess the impact of professional digital and marketing communications upon the success or failure of a business.

Intended Learning Outcomes

demonstrate a systematic understanding of marketing communications theories and concepts in order to underpin decision making: 1,2
apply theory to develop analytical and decision-making skills in marketing communications applications: 2
demonstrate market insights in order to underpin decision making: 2

Study hours

Lectures (11) hours
Seminars/Tutorials (11) hours
Lecture/seminar prep (22) hours
Assessment preparation (52) hours
Private study (54) hours

School Rules

None

Description of Module Assessment