Programme/Approved Electives for 2024/25
None
Available as a Free Standing Elective
No
This module provides students with an understanding of modern retailing. It examines the organisation, composition and development of the contemporary retail sector. It examines the critical changes in the socio-economic environment and the implications of these changes in the organisation and design of modern retail environments and offerings. It looks into topical issues in retailing such as store design, location, green retailing, alternative retailing, e-retailing and m-retailing.
Aims
The overall aim of the module is to provide students with an understanding of modern retailing. It examines the organization, composition and development of the contemporary retail sector. It also looks at the critical changes in the socio-economic environment and the implications of these changes to the organisation and design of modern retail environments and offerings. It thus examines contemporary forms of retailing as well as potential future directions for modern retailing.
Talis Aspire Reading ListAny reading lists will be provided by the start of the course.http://lists.lib.keele.ac.uk/modules/man-30053/lists
Intended Learning Outcomes
critically evaluate of the nature of the retail sector and its role in society: 1,2explain and critically analyse contemporary retail strategies: 1,2apply a range of theoretical concepts to the practical problems of retail marketing: 1,2reflect upon the interrelationship between the social, political, economic, and technological environment and retail strategies: 1,2
Lectures 12 hoursSeminars/group work 12 hoursPreparation for lectures 24 hoursSeminar/group work preparation 24 hoursAssignment preparation 40 hoursPrivate study 38 hours
Description of Module Assessment
1: Report weighted 70%Individual report
2: Group Presentation weighted 30%Group presentation