MAN-40058 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

Programme/Approved Electives for 2024/25

Available as a Free Standing Elective

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2024/25

Creativity and Personal Development combines theory and practice. Students learn about creativity theory and then get an opportunity to put their theoretical learning into practice by exploring a broad range of creativity techniques. Working in groups, students are presented with a real world business problem to solve, giving them the opportunity to learn about the rewards and challenges of team working, tight deadlines, presentations to management and coming up with creative problems to real life business problems. The final assessment gives each student the opportunity to reflect on their experiences on the module and to consider their personal development needs.

This module provides a practical introduction to the study of creativity in a business context.
To enable participants to effectively and creatively solve problems in business contexts.

Intended Learning Outcomes

evaluate the factors that influence creativity in an organisational environment including communication, decision making, handling potential conflicts, personal attitudes and group roles: 1,2
critically determine the cultural, individual and organisational barriers that may inhibit creativity and evaluate the advantages of collaboration in learning processes and in the development of business organisations: 2
evaluate and synthesise a range of techniques for defining different types of problems, generating solutions and implementing them: 2
critically appraise the theories and techniques of creative problem solving to real business problems: 2
compare and contrast the relative merits of different research methods and evaluate how they could be applied to addressing business problems: 2

Study hours

24 hours seminar teaching (comprising a range of teaching methods, from brief lecture to focused group work, seminar discussion, and role play)
36 hours Seminar preparation
30 hours Presentation preparation and delivery
30 hours Business plan preparation
30 hours Private study

School Rules

None

Description of Module Assessment