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MAN-40128 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

For academic year: 2024/25 Last Updated: 20 December 2024

MAN-40128 - Marketing Management in the Digital Age
Coordinator: Griff Round Tel: +44 1782 7 33090
Lecture Time: See Timetable...
Level: Level 7
Credits: 15
Study Hours: 150
School Office: 01782 733094

Programme/Approved Electives for 2024/25

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

none

Barred Combinations

none

Description for 2024/25

This module focuses on the challenges and problems faced by marketing managers seeking to offer theoretically informed solutions to those problems and challenges in today¿s digital age. Students will gain the opportunity to consider real life marketing situations in creative and innovative ways, whilst also learning about the increasing importance of ethics and sustainability in marketing activities.

Aims
To provide an overview of the role of marketing within the organisation in the digital age and ways in which the process of marketing needs to be planned and managed in any given market.

Talis Aspire Reading List
Any reading lists will be provided by the start of the course.
http://lists.lib.keele.ac.uk/modules/man-40128/lists

Intended Learning Outcomes

critically analyse the recurring problems and challenges facing marketers as they match capabilities to markets: 1,2
critically evaluate and synthesise appropriate responses to marketing problems and challenges: 1,2
appropriately use and apply the marketing mix and relevant digital and non-digital resources: 1,2

Study hours

12 hours of interactive lectures and 12 hours of seminars - either delivered over an entire semester or in block format dependent on whether the student has started their programme in September (over the entire semester) or January (block format)
50 hours of directed reading and class preparation
2 hour examination
74 hours of independent study and preparation of assessments

School Rules

None

Description of Module Assessment

1: Case Study weighted 30%
Group report of 2,500 words


2: Open Book Examination weighted 70%
Open-Book Assessment with a 28-hour window


The University undertakes a continuous review of its teaching and research provision to ensure programmes are of a high quality and changes may be made to modules where it is necessary and reasonable to do so. Please be aware that minor changes to modules, such as a change to an individual assessment, can occur up until enrolment, although we endeavour to give you as much notice as possible of any changes. Details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/legalgovernancecompliance/governance/actcharterstatutesordinancesandregulations/studenttermsconditions/

Last Updated: 20 December 2024