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MAN-40130 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

For academic year: 2024/25 Last Updated: 21 December 2024

MAN-40130 - International Marketing Communications
Coordinator: Helen Millward Tel: +44 1782 7 33111
Lecture Time: See Timetable...
Level: Level 7
Credits: 15
Study Hours: 150
School Office: 01782 733094

Programme/Approved Electives for 2024/25

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2024/25

This module will introduce the theories, principles and practice of marketing communications and will critically evaluate these in the context of increasing global complexity. It will examine the management of the communications mix and provide students with a deeper understanding of the theories which structure the practice of marketing communications. Students will develop skills in applying theoretical knowledge to real-world international business contexts.

Aims
This module will explore the theories, principles and practice of marketing communications and will critically evaluate these in the context of increasing global complexity and the contemporary digital age. It will examine the management of the communications mix and provide a deeper understanding of the theories which structure the practice of marketing communications in an international setting.

Intended Learning Outcomes

critically analyse marketing communications principles, theory and practice, and evaluate their relevance to understanding and producing integrated marketing communications: 1,2
critically evaluate the key factors in managing contemporary marketing communications programmes within an international marketing context: 1,2
demonstrate the ability to analyse marketing communications problems and creatively apply relevant traditional and digital tools to develop practical, sustainable and ethical solutions: 1,2

Study hours

12 hours interactive lectures and 12 hours of seminars
50 hours of directed reading and class preparation
76 hours of independent study and assessment preparation

School Rules

None

Description of Module Assessment

1: Audit weighted 50%
Marketing Communications Critical Review


2: Video Tape weighted 50%
Marketing Communications Presentation


The University undertakes a continuous review of its teaching and research provision to ensure programmes are of a high quality and changes may be made to modules where it is necessary and reasonable to do so. Please be aware that minor changes to modules, such as a change to an individual assessment, can occur up until enrolment, although we endeavour to give you as much notice as possible of any changes. Details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/legalgovernancecompliance/governance/actcharterstatutesordinancesandregulations/studenttermsconditions/

Last Updated: 21 December 2024