MAN-40170 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

Programme/Approved Electives for 2024/25

Available as a Free Standing Elective

Co-requisites

None

Prerequisites

none

Barred Combinations

none

Description for 2024/25

This module is designed to provide participants with a critical understanding of the different steps that a new venture takes from developing an initial business idea to creating a business plan and as a link to securing funding.
The module will enable participants to understand theories of enterprise and entrepreneurship and enable them to relate such theories to practice through a project to develop market research using appropriate tools and techniques

This module is designed to provide participants with a critical understanding of the different steps that a new venture takes from developing an initial business idea to creating a business plan and as a link to securing funding. The module will enable participants to understand theories of enterprise and entrepreneurship and enable them to relate such theories to practice through a project to develop market research using Canvas and Lean Start-up methodologies for actual emerging business before applying the research further on an individual basis to develop a business plan.

Intended Learning Outcomes

Critically discuss the role of business planning and planning tools in the start-up process: 1
Evidence key elements and tools involved in developing and taking a product or service to market, including articulating the value proposition and creating a business model
: 2
Appraise and deploy a variety of techniques and tools to present a product/service and business proposition to different relevant actors including end-users; personal, corporate and governmental customers; potential collaborators; and investors
: 2,3

Study hours

24 hours lecture and seminars
126 hours of research and assignment preparation

School Rules

None

Description of Module Assessment