MAN-40244 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

Programme/Approved Electives for 2024/25

Available as a Free Standing Elective

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2024/25

Strategy is commonly considered to be at the very pinnacle of management topics because well-founded strategies give purpose, focus and structure to all other business activity. Yet in today's rapidly evolving world of opportunities, strategic management needs to evolve from a rigid planning process into a more flexible process. This module will explore several theoretical perspectives and theories and examine how firms create and capture economic and financial value and what course of action they take to make it happen. The module will examine the decision-making processes that take place for an organisation to develop suitable strategies to compete in what can be dynamic and hyper-competitive environments

Crafting and executing strategy for an organisation or contributing to its process remains a critical role of senior managers, top executives and entrepreneurs in today¿s ever-dynamic, complex and highly competitive global business environment. This module aims to develop knowledge, a critical understanding of strategy and the ability to analyse, appraise and apply strategic thinking in contemporary organisations by:
*Evaluating the business environment, building and maintaining a sustainable competitive advantage and making critical decisions on products or services, markets, segments or industries.
*Developing a strategic thinking mindset, with a clear understanding of the dynamics of the environment, factors and forces which determine the
success or otherwise of an organisation or industry.
*Developing the learners¿ decision-making skills from the perspectives of business Leaders and entrepreneurs using a combination of theory and case analysis.
*Application of various strategic models, tool-kits, business modelling and frameworks which can be used in the process of crafting strategic development and executing organisational strategies.

Intended Learning Outcomes

evaluate strategy in their organisation and recommend appropriate strategic responses for greater sustainable competitive advantage: 1
critically analyse and forecast strategic micro and macro environmental issues: 1
analyse how competitive forces evolve and modify the industry environment and identify their impact on financial performance and strategic positioning: 1
evaluate alternative strategic options and select a course of action: 1
evaluate and deal with critical organizational challenges to strategy implementation: 1

Study hours

12 hours of plenary teaching
12 hours of group work / seminar / tutorials
126 hours of independent learning including reading, asynchronous video lectures, specified activities and assessment preparation.

School Rules

None

Description of Module Assessment