MAN-40262 - Creativity and Innovation Management (FTMBA)
Coordinator: Abhishek Behl
Lecture Time: See Timetable...
Level: Level 7
Credits: 15
Study Hours: 150
School Office: 01782 733094

Programme/Approved Electives for 2024/25

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2024/25

Creativity and innovation are drivers of the economy, fuelling organisations¿ competitive advantage and national wealth. Creativity and innovation can protect the environment, enhance quality of life and provide the foundation for sustainability and the UN Sustainable Development Goals.
The aim of the module is to assess the role of creativity and innovation in addressing challenges of sustainable development.
Core concepts from creativity and problem solving, innovation, and systems of sustainable consumption and production are presented to provide joined-up thinking on value creation and competitive advantage in the context of sustainability transitions.

Aims
Creativity and innovation are drivers of the economy, fuelling organisations¿ competitive advantage and national wealth. Creativity and innovation can protect the environment, enhance quality of life and provide the foundation for sustainability and the UN Sustainable Development Goals. The aim of the module is to analyse and assess the role of creativity and innovation in addressing challenges of sustainable development.

Talis Aspire Reading List
Any reading lists will be provided by the start of the course.
http://lists.lib.keele.ac.uk/modules/man-40262/lists

Intended Learning Outcomes

Analyse the challenges associated with sustainable development: 1
Assess how innovation contributes to sustainable growth for organisations: 1
Evaluate tools of creative thinking and innovation in response to organisational challenges: 1
Reflect on their learning in creativity and innovation for further personal and professional development: 1

Study hours

12 hours of plenary teaching
12 hours of group work / seminar / tutorials
126 hours of independent learning including reading, asynchronous video lectures, specified activities and assessment preparation

School Rules

None

Description of Module Assessment

1: Practice Based Assessment weighted 100%
Case study/problem solving challenge (2500 words)