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MAN-40285 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

For academic year: 2024/25 Last Updated: 25 September 2024

MAN-40285 - Digital Marketing Tools and Channels
Coordinator: Muddasar Ghani Khwaja Room: N/A Tel: 07405194266
Lecture Time: See Timetable...
Level: Level 7
Credits: 15
Study Hours: 150
School Office: 01782 733094

Programme/Approved Electives for 2024/25

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2024/25


Aims
The aim of this module is to provide students with theoretical and empirical knowledge and understanding of contemporary Digital Marketing tools and channels, together with skills to use them effectively within marketing activity.

Intended Learning Outcomes

critically evaluate the role and use of different Digital Marketing tools and channels, based on comprehensive knowledge and understanding of their strengths and weaknesses: 1
apply effectively Digital Marketing tools through various channels, in order to achieve a variety of marketing objectives: 1
critically analyse key issues that arise from the use of different Digital Marketing tools and channels and their implications for society: 2

Study hours

Lectures: 12 hours
Tutorials: 12 hours
Lecture and Workshop Tutorial: 30 hours
Assignments: 48 hours
Private study: 48 hours

School Rules

None

Description of Module Assessment

1: Video Tape weighted 60%
Individual video presentation
Students will be asked to produce an individual video presentation of around 15 minutes that incorporates both the selection and use of Digital Marketing tools and channels, in answer to a provided case study brief.

2: Essay weighted 40%
Societal issues with Social Media Marketing
Students will be asked to write a 2,000 word essay analysing societal issues around the use of Social Media Marketing. This will take into account both theoretical and empirical aspects.

The University undertakes a continuous review of its teaching and research provision to ensure programmes are of a high quality and changes may be made to modules where it is necessary and reasonable to do so. Please be aware that minor changes to modules, such as a change to an individual assessment, can occur up until enrolment, although we endeavour to give you as much notice as possible of any changes. Details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/legalgovernancecompliance/governance/actcharterstatutesordinancesandregulations/studenttermsconditions/

Last Updated: 25 September 2024