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MAN-40287 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

For academic year: 2024/25 Last Updated: 20 December 2024

MAN-40287 - Integrated Digital Marketing
Coordinator: Emmanuel Mogaji
Lecture Time: See Timetable...
Level: Level 7
Credits: 15
Study Hours: 150
School Office: 01782 733094

Programme/Approved Electives for 2024/25

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2024/25

This module provides students with theoretical and empirical knowledge and understanding of how various Digital Marketing activities are integrated, both at the operational and strategic level. Managerial issues that arise from such concurrent use of different Digital Marketing tools and channels are also critically analysed.

Aims
The aim of this module is to provide students with theoretical and empirical knowledge and understanding of how various Digital Marketing activities are integrated at both the operational and strategic level.

Intended Learning Outcomes

critically evaluate alternative approaches to the integration of Digital Marketing activities at both an operational and strategic level, based on comprehensive knowledge and understanding of their strengths and weaknesses: 1
apply appropriate techniques and technologies in order to develop effective integrated Digital Marketing plans at both an operational and strategic level: 1
critically analyse issues that arise from the concurrent use of different Digital Marketing tools and channels and their managerial implications: 2

Study hours

Lectures: 12 hours
Tutorials: 12 hours
Lecture and tutorial preparation: 30 hours
Assignments: 48 hours
Private study: 48 hours

School Rules

None

Description of Module Assessment

1: Presentation weighted 50%
Individual Presentation looking at integrated Digital Marketing plans


2: Essay weighted 50%
Essay looking at integrated Digital Marketing managerial issues


The University undertakes a continuous review of its teaching and research provision to ensure programmes are of a high quality and changes may be made to modules where it is necessary and reasonable to do so. Please be aware that minor changes to modules, such as a change to an individual assessment, can occur up until enrolment, although we endeavour to give you as much notice as possible of any changes. Details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/legalgovernancecompliance/governance/actcharterstatutesordinancesandregulations/studenttermsconditions/

Last Updated: 20 December 2024