MDS-10011 - The Photographic Message
Coordinator: Mandy Mcateer Tel: +44 1782 7 33499
Lecture Time: See Timetable...
Level: Level 4
Credits: 15
Study Hours: 150
School Office: 01782 733147

Programme/Approved Electives for 2024/25

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2024/25

The Photographic Message
In this module students will look at the impact of photography as a mode of mechanical reproduction through to contemporary hyper real digital image production. Students will be introduced to semiotic analysis and study the work and roll of photographic practioners in both a contemporary and historical context. Each student will produce a photomontage and workbook based on notions of cultural identity and/or stigma and discrimination.
Reading List
Wells L (ed) 2009 Photography: a critical introduction Routledge
Clarke G 1997 The Photograph Oxford University Press
Sturken M, Cartwright L (2001) Practices of Looking an introduction to visual culture Oxford University Press
Sontag S 2002 On Photography Harmondsworth: Penguin
Berger J 1972 Ways of Seeing Harmondsworth: Penguin

Aims
This module aims to give students an introduction to contemporary visual image production and theoretical debates surrounding visual representation.
At a skills level the students will be introduced to Apple Machintosh basics, Photoshop and Powerpoint software.

Talis Aspire Reading List
Any reading lists will be provided by the start of the course.
http://lists.lib.keele.ac.uk/modules/mds-10011/lists

Intended Learning Outcomes

demonstrate familiarity with particular media forms and genres and the way these work to affect meaning and show an awareness of the role of technology in media production: 2
show an understanding of and reflection upon his/her own creative processes and practice: 1
demonstrate a knowledge of forms of media and culture as they have emerged historically and appreciate the processes through which they have come into being, with reference to social, cultural and technological change: 1
consider and evaluate their own work in a reflective manner, with reference to relevant historical or contemporary debates and conventions, and produce work showing competence in operational aspects of media production technologies, systems, techniques and professional practices
: 1
show an understanding of the roles of communication systems, modes of representations and systems of meaning in the ordering of societies: 1,2
demonstrate a visual understanding of their own photographic practise in the form of image creation via the use of digital technology: 2

Study hours

24 hours lecture/tutorial attendance
60 hours assessment preparation
66 hours Lab work/independent study



School Rules

None

Description of Module Assessment

1: Workbook weighted 50%
Workbook of at least twenty pages (1,500 words plus images)


2: Project weighted 50%
Photomontage