Our vision

The vision for DSI is to enable "Scientific breakthroughs and societal transformation via responsible data science and digital technology".

To achieve this vision, DSI brings together major strands of expertise from across Keele that can contribute to a digital economy and society, and by doing so make a real difference. From ‘data, analytics and AI’ right through 'ethics and regulation' on to 'future service design and behavioural insights' DSI will create an interdisciplinary and intersectoral community including researchers, students and businesses to make a positive difference to society, creating new partnerships and contributing at regional, national and international levels. The new institute will provide an environment for Keele's world-leading research to interact with local communities – sharing our research expertise with relevant industries including health, business, energy and computing. With academic expertise to develop research partnerships, support programmes, and talented students and graduates on hand, the Institute is specifically designed to support businesses.