Biography

Abhishek Behl is a Associate Professor at Keele Business School, Keele University, UK. He has earned his second Ph.D. from the Indian Institute of Technology, Bombay, where his research is in the area of crowdfunding and gamification. He is a winner of the prestigious “Naik and Rastogi Award for excellence in PhD” from IIT Bombay. He holds a rich experience of teaching, research and consultancy. He has taught subjects like Marketing Analytics; Gamification for Business; Marketing Research and Qualitative Data Analytics. He has also served as a Senior Manager- Research at Centre for Innovation Incubation and Entrepreneurship, IIM Ahmedabad. His research is in the areas of gamification and strategy, human-computer interaction, sustainability, and stakeholder engagement.

He is an incoming president of Special Interest Group (SIG)- GAME of AIS. He is an Associate Editor of the Journal of Global Information Management; Journal of Global Marketing; Journal of Consumer Behaviour; International Journal of Manpower; International Studies of Management and Organization; South Asia Journal of Business Studies; Journal of Cases on Information Technology ; Assistant Editor of Technology Forecasting and Social Change and in an area editor (South Asia) of the International Journal of Emergency Services. He features on the editorial board of many journals like International Marketing Review; International Journal of Information Management; Journal of Electronic Commerce in Organization; Journal of Promotion Management; Young Consumer; Management Decision; and Society and Business Review. He has edited three books. He has published in journals like Harvard Business Review; Industrial Marketing Management; International Journal of Information Management; IEEE Transactions on Engineering Management; Production Planning and Control; Technovation; Annals of Operations Research; Journal of Business Research; Technology Forecasting and Social Change; Journal of Knowledge Management; Computers in Human Behaviour; Internet Research; International Marketing Review; Journal of Enterprise Information Systems; Industrial Management and Data Systems, etc.

Research and scholarship

Awards

  1. Best Researcher Award – MDI Gurgaon (2022-23)
  2. “Naik and Rastogi Award for Excellence in Ph.D. Research” by IIT Bombay (2021)
  3. Emerald Literati Award for “Outstanding Reviewer” for Young Consumer (2023)
  4. Emerald Literati Award for “Outstanding Reviewer” for Journal of Humanitarian Logistics and Supply Chain Management (2022)
  5. Emerald Literati Award for “Outstanding Reviewer” for International Journal of Emergency Services (2021)

Google Scholar’s Profile: https://scholar.google.co.in/citations?user=old9Xa8AAAAJ&hl=en


Research Interests

  • Gamification and its application
  • Technology transformation for organizations
  • Stakeholder engagement for products and services
  • Theory driven research in application of information strategy
  • Human Computer Interaction
  • Emerging Technology in Organizations

Teaching

  • Gamification
  • Data Analytics
  • Management Information Systems
  • UI and UX
  • Design Thinking
  • Philosophy of Research

Further information

Editorial positions

  1. President, Special Interest Group – GAME, Association of Information Systems (2024-25)
  2. Associate Editor. Track: Communication, Digital Technology and Organization. Academy of Management (2023, 2024)
  3. Associate Editor. Journal of Global Information Management. IGI Global. (2021 – Till Date) (Indexed in ABDC: A; ABS: 2)
  4. Assistant Editor. Technology Forecasting and Social Change. Elsevier (2023- Till Date) (Indexed in ABDC:A; ABS:3)
  5. Associate Editor. South Asian Journal of Business Studies , Emerald Publishers (2021 – Till Date) (ABDC: C; Scopus)
  6. Associate Editor. Journal of Cases in Information Technology , IGI Global (2021 – Till Date) (ABDC: C; Scopus)
  7. Associate Editor. International Journal of Manpower, Emerald Publishers (2022- Till Date) (Indexed in ABDC: A; ABS: 2; Scopus)
  8. Associate Editor Journal of Consumer Behaviour. Wiley (Indexed in ABDC:A; ABS:2) (2024- Till Date)
  9. Associate Editor Journal of Global Marketing. Taylor and Francis. (2024 – Till Date) (Indexed in ABDC: B)
  10. Review Editor – International Studies of Management and Organization, Taylor and Francis, (2022- Till Date) (ABDC: B; ABS: 2; Scopus)
  11. Editorial Review Board Member. International Journal of Information Management. Elsevier (Indexed in ABDC:A*; ABS:2)
  12. Editorial Review Board Member. Journal of Business Research. Elsevier (Indexed in ABDC:A; ABS:3*)
  13. Editorial Board Member. International Marketing Review. Emerald Publishing (2024- Till Date) (Indexed in ABDC:A; ABS:3*)
  14. Editorial Review Board Member. The Journal of High Technology and Management Research (Indexed in ABS:2; ABDC:C)

Supervision

  • Human-Computer Interaction
  • Gamification and its applications
  • Design and Delivery of Information Systems
  • Technology and Innovation Management

Keele Business School
Denise Coates Foundation Building
Keele University
Staffordshire
ST5 5AA
Tel: +44 (0) 1782 733430

General enquiries:
Tel: +44 (0) 1782 733430
Email: kbs.office@keele.ac.uk

KBS accreditation enquiries:
Email: kbs.accreditations@keele.ac.uk

Postgraduate enquiries:
Tel: +44 (0) 1782 733430
Email: kbs.office@keele.ac.uk