Biography
Biography
Matthew joined Keele University as a lecturer in Sport Business Management in early 2023. Matthew is currently programme lead for Sports Business Management (MSc.), Marketing (MSc.) and Digital Marketing (MSc.)
Matthew's current research focus is on sport and the environment, with a focus on the sustainability of sports organisations and the perceptions of sports fan of environmental sustainability. He is also an associate member of the Sport Ecology Group.
Previously to working at Keele University, Matthew worked at Manchester Metropolitan University as a tutor and associate lecturer in Sport Marketing and Policy between 2018-2021. This is also where he completed his PhD, which considered "how do people become football fans?"
Additionally, he has worked in several roles outside of academia, including at a sports insights marketing agency, football club charities and women’s football clubs.
Keele Business School
Denise Coates Foundation Building
Keele University
Staffordshire
ST5 5AA
Tel: +44 (0) 1782 733430
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Email: kbs.office@keele.ac.uk
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Postgraduate enquiries:
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Email: kbs.office@keele.ac.uk