Muddasar Ghani Khwaja

Biography

Dr. Muddasar Ghani Khwaja is serving as an Associate Professor in Business Analytics at Keele University. He holds Doctor of Philosophy (PhD) in Digital Marketing & Business Analytics from the University of Technology Malaysia. He also holds a Doctorate in Economics conferred by the Republic of Uzbekistan and has completed a Post-doctorate from Putra Business School.

Prior to his tenure at Keele University, he contributed his knowledge and skills to institutions such as Staffordshire University (UK), Pontifical Catholic University of Peru (Peru), Westminster International University (Uzbekistan), and SZABIST University (Pakistan). His commitment to teaching and research has led him to serve as a Visiting Professor in the universities of Malaysia and Thailand. In terms of corporate work experience, he has held senior managerial positions in esteemed multinational corporations including the British Council, Nestle, and The Coca-Cola Company.

Dr. Muddasar has published more than 40 ABS ranked research papers. He has been serving as Associate Editor and Guest Editor for leading impact factor research journals. He has also contributed to the academic discourse by presenting his research papers at numerous international research conferences. His research endeavours delve into the realms of business analytics, marketing analytics, digital marketing, and tourism marketing. He has been supervising PhD students and is also accepting new PhD candidates.

He is a member of the American Marketing Association (AMA), Certified Management & Business Educator (CMBE), Member of the Chartered Association of Business Schools (CABS), and Fellow of the Higher Education Academy (FHEA) – Advance HE.

Research and scholarship

Dr. Muddasar's primary research focus centers on Business Analytics, with a particular emphasis on data-driven applications within contemporary marketing domains. His interests encompass a wide array of topics including data-driven innovation, tourism marketing, consumer psychology, and occupational psychology.

Teaching

• Data Analysis and Visualisation
• Business Research Methods
• Marketing Research
• Digital Marketing Strategy
• Business Intelligence Tools and Techniques
• Retail Management
• International Marketing
• Social Media Analytics

Collaborations and grants awards

Dr Muddasar possesses robust research collaborations with scholars from the United States, United Kingdom, United Arab Emirates, South Korea, Uzbekistan, Malaysia, China, Thailand, Pakistan, and Saudi Arabia. He has successfully secured research funding from various prestigious institutions, enabling him to pursue cutting-edge research projects and contribute to the advancement of his field.