Marketing - MSc

Take a strategic step towards a dynamic career as a marketing specialist and elevate your skills and understanding on our comprehensive Marketing MSc. You’ll gain expertise in core marketing themes such as brand strategy, consumer analytics and digital marketing, and enhance your practical experience through opportunities to work hands-on with an organisation and work placements. This equips you with the skills to succeed in the constantly advancing world of marketing, effectively meeting customer needs and helping organisations to thrive in a fiercely competitive business environment. 

Month of entry

  • September, January

Mode of study

  • Full time

Location

Subject area

  • Business and Management

Fees for 2025/26 academic year

  • UK - Full time £12,700 per year.
    International - £17,700 per year.

Duration of study

  • 12 months full time Marketing (MSc) or 24 months full time Marketing (MSc) with Placement

Why study Marketing at Keele University?

Taught by leading experts in marketing, branding and strategic management, whose specialist knowledge spans topics such as consumer behaviour, culture, branding and nostalgia marketing 
Professional development and practical industry engagement opportunities 
Fully integrates sustainability and ethical business practices
Designed for individuals from diverse academic and professional backgrounds, including those new to the field of marketing 
Expand your professional network at the university’s Grand Challenges lecture series, where key speakers provide fresh perspectives on the political, ethical and intellectual problems we face as a world today 
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"I felt a great sense of belonging that stemmed from the supportive network that the University provides for all of its students. During my studies, I found that my lecturers' were always willing to offer additional help and guidance when asked which helped me, and many others, to flourish and achieve our academic potential. "

Mairi, MA Marketing Graduate

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PRME Champions

Keele Business School (KBS) has been selected for the 2024-2025 cohort of PRME Champions. Consisting of 47 businesses and management schools from around the world, The Principles for Responsible Management Education (PRME) is an initiative of the United Nations Global Compact, focused on raising the bar for sustainable business education. More information about PRME Champions can be found here.


The logo for PRME champions

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Co-located with businesses

As a Keele Business School student, you will study alongside innovative companies that are based in the business school building, a hub for fostering networks and linking with industry.

Internships, enterprise and knowledge exchange opportunities

Keele Business School is located at the heart of the Keele University Science & Innovation Park, one of the leading developments of its kind in the UK. The Park offers companies a business environment that provides an innovative research culture, combined with academic expertise and the University’s specialist resources, with a variety of opportunities for students to get involved, from internships, knowledge exchange partnerships, and student enterprise initiatives.

Keele Business School

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Postgraduate Study at Keele Business School

As a postgraduate student at Keele Business School you will benefit from being taught in small groups by lecturers who are recognised experts in their fields.

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Keele Postgraduate Association

Keele University is one of a handful of universities in the UK to have a dedicated students' union for postgraduate students. A fully registered charity, Keele Postgraduate Association serves as a focal point for the social life and welfare needs of all postgraduate students during their time at Keele.

KPA interior

Hugely popular, the KPA Clubhouse (near Horwood Hall) provides a dedicated postgraduate social space and bar on campus, where you can grab a bite to eat and drink, sit quietly and read a book, or switch off from academic life at one of the many regular events organised throughout the year. The KPA also helps to host a variety of conferences, as well as other academic and career sessions, to give you and your fellow postgraduates the opportunities to come together to discuss your research, and develop your skills and networks.

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