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    Esports Business Management - BA (Hons)

    Passionate about gaming and inspired to learn more about the global esports industry? Our Esports Business Management BA will help you develop a holistic view of this exciting creative industry and provide you with the savvy business knowledge and hands-on experience vital for you to pursue a career in this highly competitive and booming sector.

    Year of entry

    Course type

    • Single Honours

    Location

    Subject area / School

    UCAS code

    • G460

    Duration of study

    • 3 years / 4 years with international, placement or entrepreneurship year
    Enquire about this course Clearing vacancies and entry requirements 2024 Book an open day Chat to students

    Why study Esports Business Management at Keele University?

    Advance your business skills and harness your enthusiasm for esports to gain valuable industry insights
    Gain a competitive edge with our Professional and Academic Development Programme
    Option to spend a year working in industry, or undertake an entrepreneurship year
    Opportunities to study abroad
    Study alongside innovative companies based in Keele Business School
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    Studying at Keele Business School

    Hear from our students and staff – who share their personal experiences of what it's like to be a part of Keele Business School.

    View video transcript

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    Course overview

    Explore the esports industry in depth with our Esports Business Management BA and build a solid foundation in business concepts while gaining valuable practical experience. You’ll develop professional skills to enhance your employability, preparing you for exciting career opportunities in the thriving esports sector or related fields such as marketing or consultancy. 

    You’ll draw on your own experiences as an esports consumer, engage in current industry debates, research future trends and analyse the demographics of esports consumers.  You will also develop expertise in areas such as sponsorship, consumer behaviour, environmental issues, media relationships and managing esports teams.  

    How does the esports industry promote itself, and how does it overcome public misconceptions? Marketing plays a key role in shaping the public image of esports and addressing preconceived ideas about the sector. To help you understand the issues, you’ll explore fandom, marketing, media, events and sponsorship in the sphere of esports.  

    BA (Hons) Esports Business Management is part of our dynamic suite of Business Management degrees, offering you a comprehensive understanding of key business and management principles. All our Business Management programmes share a common first year, where you'll build a strong foundation in core areas such as Marketing, Finance, and Human Resources, while also exploring the wider global business context - covering topics like international economics, politics, and society. You’ll also develop essential skills in data analysis and digital decision-making tools, crucial for today’s tech-driven business world.

    Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.  

    Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors.  You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways. 

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    Related courses

    Teaching Excellence Framework GOLD

    Keele TEF Gold 2023

    Keele University has been awarded the highest rating of gold in the teaching excellence framework (TEF), 2023. The TEF assessment identifies excellence in the educational experience and outcomes of our students, focusing on all undergraduate courses and students.

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    Course structure

    Modules for Esports Business Management

    The module details given below are indicative, they are intended to provide you with an idea of the range of subjects that are taught to our current students. The modules that will be available for you to study in future years are subject to change as we regularly review our teaching to ensure that it is up-to-date and informed by the latest research and teaching methods, as well as student voice. The information presented is therefore not intended to be construed and/or relied upon as a definitive list of the modules available in any given year.

    Compulsory modules

    Professional and Academic Development 1 
    Our foundational professional development module is designed to help you identify and take advantage of your unique strengths. Using approved psychometric tools, you will learn about your strengths to uncover your inherent talents which will help you to shape your professional identity. This module offers a structured framework for you to reflect on your capabilities and areas for growth, supporting the development of your career plan. Through interactive workshops and guided reflection, you will learn to effectively apply your strengths in various professional scenarios. 

    The Business of Organisations 
    Begin your study of with an introduction to the core functions of a contemporary organisation. Over the course of the module, your will develop a foundational knowledge of the main functions in most organisations: Strategy, Marketing, Accounting, Human Resources, and the Logistics and Supply Chain. This immersive module will not only provide you with an overview of each function in the organisation, but will illustrate how all of the functions are interconnected.  It will give you a good idea of your areas of interest that you can pursue later in your studies.   

    Data, Decisions and Visualisation 
    In an era where data drives decisions across all sectors, the Data, Visualisation and Decisions module equips you with the essential skills to understand, work with, and transform data to achieve actionable insights. You'll learn to use tools like Microsoft Excel and Tableau to understand the power of visualisation. Throughout the module, you will tackle real-world problems and critically examine the ethical and legal implications of data use, enabling you to effectively communicate your findings to diverse audiences.

    Sports and Esports Management Principles 
    This module will provide you with the grounding knowledge surrounding the sports and esports industry. In this module you will gain insight into both industries, including marketing, the role of sponsorship, understanding our consumers, exploring environmental issues, media relationships and various job roles within the sports and esports industry. You will evaluate specific organisations and how successful they are in their management endeavours, whilst you will also research future trends within sports or esports. 

    Optional modules

    Teams, People and Performance  
    The Teams, People, and Performance module focuses on enhancing practical skills for effective teamwork. It covers key concepts such as team dynamics, communication strategies, conflict resolution, and leadership roles. Students engage in hands-on activities, group projects, and case studies to apply theoretical knowledge in real-world scenarios. By the end of the module, participants will have gained essential experience in collaboration, problem-solving, and performance optimization within diverse team environments.  

    Compulsory modules

    Professional and Academic Development 2  
    Using your commercial awareness and enterprise skills, you will tackle an actual organisational challenge, collaborating with a team gain first-hand experience of working with an organisation. This hands-on experience not only enhances your practical abilities but also encourages critical reflection on your personal and professional growth, steering you towards effective problem-solving and continued development of your professional identity.  

    Contemporary Business Operations  
    In the second year, you will focus on the practical applications of operations and project management within organisations. This includes a thorough examination of operational strategies, quality management approaches, and the application of project management techniques. By concentrating on these key areas, you will learn how to enhance business efficiency, maintain high-quality standards, and successfully manage and execute projects in complex operational environments. This foundation prepares you for critical roles in business operations and management.  

    Marketing Esports: Consumer Insights and Engagement 
    Marketing in Esports is becoming more and more important. With many pre-conceptions from the general publics of the industry, esports faces a challenge to promote themselves in a way that changes these but also appeases their  demographic. In this module you will understand fandom, marketing, media, events and sponsorship in esports. Furthermore, you will learn about those who consume esports and those who do not to understand them in greater detail, to see where similarities and differences lie. 

    Governance and Ethics in Sports and Esports 
    The Sports and Esports industries are both at different stages of their development, however ethics, integrity and governance are central, and reoccurring, themes within both. In this module, you will understand how both are governed and regulated, whether that is in sponsorship, doping, match fixing or financial regulation, whilst also consider the ethics behind sportswashing, greenwashing and sponsorship within both industries. This will come from applying governance and regulatory frameworks and theory to sports and esports, whilst also analysing topical cases within this space. 

    Optional modules

    Individual Placement Module  
    In a competitive job market, practical skills and understanding workplace dynamics are crucial.  This module allows you to gain hands-on experience, enhancing your employability, and the opportunity to gain valuable professional insights via a 75-hour placement.   
    You will be supported by various activities to secure a role and can source your own placement or apply to university-sourced roles.  This module offers flexibility on when and how you complete your placement, enabling you to balance your placement around existing demands.   
      
    Contemporary Business Ethics Debates  
    The business world is full of ethical dilemmas.  This module is a practical, discussion-based module where you will select and explore current ethical issues in business.  With your peers, you will engage in debates, presentations, and discussions, applying ethical theories to real-world scenarios. This hands-on approach develops critical thinking and communication skills, preparing you to navigate and address ethical challenges in today's business environment.  

    Compulsory modules

    Professional and Academic Development 3  
    As a final-year student, you will compile and present your academic and project achievements in a professional portfolio that highlights your unique strengths. This module not only guides you to articulate your personal and professional attributes but also encourages reflection on your educational journey and career preferences. You will engage in recruitment and selection simulations, exploring both traditional CV and innovative no-CV approaches using various media. This comprehensive portfolio will enhance your job applications and facilitate a tailored transition into your chosen career paths.  

    Strategic Management  
    The final year strategic management module focuses on integrating diverse knowledge areas to understand and manage complexity. You will look at the way organisations position themselves in their competitive environment, align internal resources with external environmental demands, and use strategic frameworks and tools to make decisions.  You will work on developing comprehensive strategies that enhance organisational competitiveness and sustainability in a dynamic business landscape.  

    Project  
    In your final year of study, you will undertake a significant project that reflects the subject area of your degree.  You can choose between undertaking a solo project, or working with a group to collaborate on a large project. Your solo project might include undertaking a piece of research or a management report. If you prefer to work in a team, you might undertake a consultancy project for an organisation, or put on an event, helping you develop teamwork and project management experience.  Whichever choice you make, this module will allow you to showcase your talents and put your skills into practice. 

    Contemporary Issues in Esports Team Management 
    Managing an esports team is not always down to assessing a team’s ability, cohesion or dynamics. The management of an esports team needs to be aware of, and be responsible for, finances and sponsorship, strategy, marketing or governance. You will learn about all areas of this role, learning from people in esports teams before specialising in an area or areas that you find most interesting. For this module, you will have the opportunity to review and investigate an area of this role that interests you. 

    Optional modules

    Individual Placement Module  
    In a competitive job market, practical skills and understanding workplace dynamics are crucial.  This module allows you to gain hands-on experience, enhancing your employability, and the opportunity to gain valuable professional insights via a 75-hour placement.   
    You will be supported by various activities to secure a role and can source your own placement or apply to university-sourced roles.  This module offers flexibility on when and how you complete your placement, enabling you to balance your placement around existing demands.   
      
    The Digital Showcase  
    The  Digital Showcase  is your opportunity to demonstrate your digital skills through the creation of a comprehensive digital project. Students will select a focus area such as digital marketing, web development, data analytics, or multimedia production. You will develop and present your projects using cutting-edge tools and techniques. Emphasising creativity, technical proficiency, and practical application, this module allows you to showcase your digital talent.   
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    Additional opportunities

    Foundation year Learn a language Placement year International year Study abroad GCP Elective Pathways Explore more

    There are a range of additional opportunities available when studying this course.
    Please note, undertaking one may impact upon the availability of another.

    Strengthening your employability

    Work placement year*

    In an increasingly competitive job market, employers are seeking to recruit employees who have high-level knowledge, skills and an understanding of the workplace. Choosing a work placement year between your second and third year is a fantastic way to gain industry experience. It can provide a valuable insight into what working in a specific area of business is like, and gives you the chance to familiarise yourself with the professional working environment and develop professional networks. A work placement also provides you with the opportunity to apply the theory you have learnt on your degree course.

    *Students who require a visa to study in the UK may be able to add in a work placement depending upon the programme. The ability to add a work placement is dependent upon the UK Immigration rules at the time of the request. It may be that for some programmes students will not have the option to request a placement period to be added to their programme before they arrive in the UK and would need to apply for a new visa. There is no guarantee that a placement will be provided and that students who have a visa are subject to a number of restrictions on the type of work, including placements they can undertake.

    International year

    In between years two and three of your studies you can choose to spend a year or a semester studying abroad. This exciting opportunity enables you to understand your field from different cultural perspectives and to establish international networks.

    It also shows you have the personal attributes to embrace new experiences which can enhance your employability. We offer exchange opportunities with a wide variety of partner institutions.

    Entrepreneurship year

    Showcase your innovative abilities and ideas to develop your business aspirations. If you have ever wanted to establish your own start-up or have been inspired by your studies this entrepreneurship year is an amazing opportunity to develop your own business idea.

    The entrepreneurship pathway is available to UK and international students. For international students, the availability of the entrepreneurship pathway is subject to the latest visa regulations.

    Entry requirements

    Keele strives to be a place where learning, living and working is a positive experience for our entire community, and we're committed to ensuring equality of opportunity to all our applicants with the potential and motivation to succeed, regardless of background. That's why we operate a range of 'alternative offer' schemes with clear eligibility criteria, including contextual offers, offers for those studying within the Keele region, and recognising a range of additional qualifications in your offer. If you are looking for the 2023 schemes please see here.

    The entry grades outlined in this section indicate the likely offer or range of offers which would be made to candidates along with any subject specific requirements. This is for general information only. Keele University reserves the right to vary offer conditions depending upon a candidate's application.

    If you don't think you'll meet the entry requirements specified, you may be able to gain entry to this course via a Foundation Year.

    Preparation programmes for international students

    International students who do not meet the direct entry requirements for this course have the opportunity to study an International Foundation Year programme.

    These courses are designed to prepare international students to enter into Keele University undergraduate degrees.

    Entry requirements

    The following section details our typical entry requirements for this course for a range of UK and international qualifications. If you don’t see your qualifications listed, please contact us to find out if we can accept your qualifications. If you don't think you'll meet the entry requirements specified, you may be able to gain entry to this course via a Foundation Year.

    Typical offer

    Please ensure that you read the full entry requirements by selecting your qualifications from the dropdown menu below. This will include any subject specific, GCSE/Level 2 Maths, and English language requirements you may need.

    A Level: BBC
    BTEC: DMM
    T Level: Merit

    Please select your qualification from the drop-down list below for the full entry requirement information

    A Level

    BBC in three A Levels.

    Contextual Offer: CCC in three A Levels.

    You will also need: an English language qualification (see below).

    BTEC Extended Diploma / National Extended Diploma

    DMM in any BTEC Extended Diploma / National Extended Diploma.

    Contextual Offer: MMM in any BTEC Extended Diploma / National Extended Diploma.

    You will also need: an English language qualification (see below).

    BTEC National Diploma / Diploma

    Distinction and Merit in any BTEC National Diploma / Diploma and C in one A Level, or Merit and Merit in BTEC Diploma and A in one A Level.

    You will also need: an English language qualification (see below).

    BTEC National Extended Certificate / Subsidiary Diploma

    Distinction in any BTEC National Extended Certificate / Subsidiary Diploma and CC in two A Levels, or Merit in any BTEC National Extended Certificate / Subsidiary Diploma and BB in two A Levels.

    You will also need: an English language qualification (see below).

    T Level

    Merit in any T Level.

    You will also need: an English language qualification (see below).

    International Baccalaureate Diploma

    554 in three Higher Levels or 29 points.

    Contextual Offer: 444 in three Higher levels or 27 points.

    You will also need: an English language qualification (see below).

    International Baccalaureate Career-Related Programme

    We encourage applications with the IBCP but recognise that your combination of qualifications may differ depending on where you are studying.

    If you are taking a BTEC National Diploma / Diploma with one or more Higher Levels, your offer will be similar to our BTEC + A level offer (see 'BTEC National Diploma / Diploma') but with an HL requirement of 6 for A, 5 for B, or 4 for C.

    For any other combination, please contact the University Admissions Team for advice.

    Access to HE Diploma

    112 UCAS points in any Access to HE Diploma including Distinction in at least 15 Level 3 credits.

    You will also need: an English language qualification (see below).

    Welsh Baccalaureate / Bagloriaeth Cymru

    The Advanced Skills Challenge Certificate is equivalent to one full A Level at the same grade and can be included alongside 2 other A Levels in a standard A Level offer for this course (see A Level). All subject specific requirements will still need to be met.

    Scotland - Highers and Advanced Highers

    BCCCC in five Highers, or CD in two Advanced Highers and CC in two Highers, or CCD in three Advanced Highers.

    You will also need: an English language qualification (see below).

    Extended Project Qualification (EPQ)

    If you have B or higher in the EPQ and are studying A Levels, BTEC, the International Baccalaureate Diploma, or an Access to HE Diploma, you will typically receive an alternative offer which will be lower than the standard offer. Please see 'Alternative and contextual offers' below.

    Core Maths

    If you have B or higher in Core Maths and are studying A Levels, BTEC, the International Baccalaureate, or an Access to HE Diploma, you will typically receive an alternative offer which will be lower than the standard offer. Please see 'Alternative and contextual offers' below.

    Ireland - Leaving Certificate

    H3, H4, H4, H4, H4, H4 in the Irish Leaving Certificate.

    You will also need: an English language qualification (see below).

    China - Gaokao

    70% in the Gaokao.

    You will also need: an English language qualification (see below).

    India - Standard XII

    Average of 65% from four subjects in the ICSE, CBSE or Western Bengal Standard XII, or average of 70% from four subjects in any other Standard XII.

    You will also need: an English language qualification (see below).

    Germany - Abitur

    2.4 overall average in the Abitur.

    You will also need: an English language qualification (see below).

    France - Baccalaureate

    12 in the French Baccalaureate/International Option Baccalaureate/Baccalauréate Français International.

    You will also need: an English language qualification (see below).

    Hong Kong - Diploma

    443 from two electives and one core subject in the HKDSE.

    You will also need: an English language qualification (see below).

    Spain - Bachillerato

    Overall average of 7 in the Título de Bachillerato.

    You will also need: an English language qualification (see below).

    Italy - Diploma di Esame di Stato

    75% in the Esame di Stato.

    You will also need: an English language qualification (see below).

    Cyprus - Apolytirion

    17.5 / 83% in the Apolytirion.

    You will also need: an English language qualification (see below).

    Portugal

    Overall average of 15 in a Secondary Certificate.

    You will also need: an English language qualification (see below).

    Canada - Diploma

    60% / BCCCC in five courses in the Grade 12 Diploma.

    You will also need: an English language qualification (see below).

    Kenya - KCSE / Diploma

    We do not accept the Kenya Certificate of Secondary Education for direct entry. However, you can apply to study an International Foundation Year at Keele University International College. On successful completion, you can progress to an undergraduate degree at Keele.

    We may accept a two year Diploma. Please contact the University Admissions Team for advice.

    Nigeria - Senior School Certificate / OND

    We do not accept the Senior School Certificate (WAEC or NECO) for direct entry. However, you can apply to study an International Foundation Year at Keele University International College. On successful completion, you can progress to an undergraduate degree at Keele.

    We may accept an Ordinary National Diploma with GPA of 2.5 or a Merit / Lower Credit. Please contact the University Admissions Team for advice.

    USA - Advanced Placement

    443 from three Advanced Placement subjects.

    You will also need: an English language qualification (see below)

    Ghana

    We do not accept the West African Senior School Certificate Examination for direct entry. However, you can apply to study an International Foundation Year at Keele University International College. On successful completion, you can progress to an undergraduate degree at Keele.

    Sri Lanka - Advanced Level

    BBC in three Advanced Levels.

    You will also need: an English language qualification (see below)

    Malaysia - STPM

    BBC in three Principal Level subjects in the STPM.

    You will also need: an English language qualification (see below).

    Pakistan - Secondary School Certificate

    We do not accept the Secondary School Certificate for direct entry. However, you can apply to study an International Foundation Year at Keele University International College. On successful completion, you can progress to an undergraduate degree at Keele.

    Singapore - A Levels (H2)

    BBC in three H2 Levels.

    You will also need: an English language qualification (see below)

    European Baccalaureate

    70% overall.

    You will also need: an English language qualification (see below).

    NCUK

    Pass NCUK Foundation Year with BBC and a C in EAP English Language module.

    Uganda - Advanced Certificate of Education

    BBC in three Principal Level subjects in the Advanced Certificate of Education.

    You will also need: an English language qualification (see below).

    Zimbabwe - Advanced Level GCE

    BBC in three Advanced Level subjects.

    You will also need: an English language qualification (see below).

    English language requirements

    All of our courses require an English language qualification or test. For most students, this requirement can be met with a 4 or C in GCSE English. Please see our English Language guidance pages for further details, including English language test information for international students. For those students who require an English language test, this course requires a test from Group A.

    Alternative and contextual offers

    We're committed to ensuring equality of opportunity to all our applicants with the potential and motivation to succeed, regardless of background. That's why we operate a range of alternative offer schemes with clear eligibility criteria, including contextual offers, offers for those studying within the Keele region, and recognising a range of additional qualifications in your offer.

    General information

    The entry grades outlined in this section indicate the typical offer which would be made to candidates, along with any subject specific requirements. This is for general information only. Keele University reserves the right to vary offer conditions depending upon a candidate's application.

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    Esports Business Management at Keele

    Dr Matthew Hutchinson is Programme Lead and Lecturer in Sports Business Management at Keele University. Previously to working at Keele, Matthew worked at Manchester Metropolitan University as a lecturer in Sport Marketing and Policy, and has also worked in several roles outside of academia, including at a sports insights marketing agency, football club charities, and women’s football clubs.

    View video transcript

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    Fees and funding

    Tuition fees for 2025/26 academic year

    • UK: £9,250 for the 2024/25 academic year. The 2025/26 fee will be added once confirmed by the UK Government.
    • International: Band 1, £17,700 for the 2025/26 academic year

    For continuing international students, fees will increase annually by RPI, with a maximum cap of 5% per year.

    For details of our international fee bands please see our Undergraduate tuition fees web page.

    Going to university can be a daunting as well as an exciting experience. It can be difficult to understand the true costs of being a student, as well as the financial support that is available to help you meet those costs.

    Our Student Financial Support team offers confidential advice and guidance to help you to manage your money, so that you can make the most of your time at Keele. We can help you to resolve issues with your Student Finance, create a budget, and help you to explore your options if you’re facing financial hardship. We are also able to ensure that you receive any funding for which you may be eligible, such as bursaries and scholarships.

    For more information visit our undergraduate fees and funding section.

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    Supporting you

    During your studies, you’ll receive support from within Keele Business School and across the University. Your assigned Academic Mentor will provide individual support, and you'll also have access to our dedicated Student Experience and Support Team, based within our Faculty, who can provide additional support, and work closely with teams across Keele. This ensures you have easy access to comprehensive advice and support, including services for Disability Support and Inclusion, Student Financial Support, Counselling and Mental Health, Residence Life and Chaplaincy, and International Student Support.

    Your future career

    95% of Keele students are in employment or further study within 15 months of finishing their studies (HESA Graduate Outcomes, 2019/20)

    To be part of the growing esports industry and to pursue a successful career you will need skills and experience that set you apart from the competition. Our Esports Business Management programme gives you a solid understanding of the esports industry plus a strong package of business knowledge and practice experience that will enable you to follow your career ambitions. 

    To be part of the growing esports industry and to pursue a successful career you will need skills and experience that set you apart from the competition. This programme offers numerous opportunities to broaden your knowledge and develop a range of transferable skills that are highly valued by employers, enhancing your future career potential. Your critical thinking skills will be sharper, your communication abilities will have improved, you will have gained knowledge about the fundamentals of business and established an entrepreneurial mindset. By enhancing your skills via our Professional and Academic Development Programme, you will grow in confidence and graduate with intellectual, professional, and personal resources to pursue careers in the dynamic esports world.    

    Jobs that a graduate of this course could progress on to include: 

    • Partnerships Executive 
    • Business Analyst 
    • Esports Product Executive 
    • Team Manager (or equivalent) 
    • Esports Marketing Specialist 
    • Human Resources 
    • Event Organiser 
    • Social Media Executive

    Enhance your employability

    Keele’s Careers and Employability team (Shortlisted for Best University Careers Employment Service - National Undergraduate Employability Awards, 2021) offers a variety of personal and career development opportunities to enhance your employability.

    From mock interviews, careers guidance and CV advice, to careers fairs, alumni mentoring and networking events, along with helping you find part-time and graduate employment, the team will support you throughout your studies and beyond.

    Find out more about our careers and employability services, including career planning, alumni mentoring, jobs, internships, starting your own business and much more.

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    Co-located with businesses

    As a Keele Business School student, you will study alongside innovative companies that are based in the Business School building, a hub for fostering networks and linking with industry.

    Internships, enterprise and knowledge exchange opportunities

    Keele Business School is located at the heart of the Keele University Science & Innovation Park, one of the leading developments of its kind in the UK. The Park offers companies a business environment that provides an innovative research culture, combined with academic expertise and the University’s specialist resources, with a variety of opportunities for students to get involved, from internships, knowledge exchange partnerships, and student enterprise initiatives.

    Keele Business School

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    Teaching, learning and assessment

    Teaching
    We use a variety of teaching and learning methods throughout this Esports Business Management BA, tailored to the module theme and level. These methods may include interactive lectures, independent study, group tutorials, reflective practice and engaging in web-based learning via Keele’s virtual learning environment (KLE). Our practical lab-based classes provide hands-on experience in data analysis, and we create a safe and supportive space to practice your decision-making skills through simulated business contexts. You will also have opportunities to interact with businesses and organisations through guest lectures, company visits and direct engagement, working on live issues where you can put your learning into practice. 

    Assessment 
    You will be assessed via different methods that reflect the breadth of the skills and knowledge you will gain on this programme. The types of assessments may include simulations and group assessments where you will collaborate with other students and replicate typical workplace interactions. Portfolios and project reports will allow you to compile your achievements and reflections in a valuable way for academic evaluation and to showcase your skills to potential employers. Presentations will develop your confidence and hone your communications skills, and through case studies, essays and reports you will demonstrate your strategic thinking, analytical, and written communication skills.

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    Foundation year

    Our Foundation Year provides an excellent alternative route to Keele, providing a unique opportunity to better prepare for your chosen degree, and with guaranteed entry onto your undergraduate course once you successfully complete your Foundation Year.

    This extra year of study can improve your academic skills, expand your subject knowledge, give you a better understanding of higher education and, perhaps most importantly of all, build your confidence.

    Keele University is consistently ranked among the top universities for student satisfaction, and we have over 70 years' experience of teaching a foundation year to students. On the Keele Foundation Year, you'll study on campus, joining our undergraduate community from the outset, with access to all the facilities and support that you'd get as an undergraduate student at Keele.

    The information in this Foundation Year section is for UK/Home applicants. Where an international Foundation Year is available, please see the 'Information for international students' tab.

    Course content

    Our Foundation Year allows you to develop your critical thinking, academic reading, writing, and communication study skills along with subject-specific knowledge and skills which will be invaluable in your academic studies and beyond. Upon meeting the progression criteria and successfully completing our Foundation Year, you will automatically progress into your Keele undergraduate degree with the confidence that you have the skills, and knowledge needed to successfully complete your course.

    This Foundation Year is a two-semester programme that provides a tailored pre-degree programme of study to better prepare you for the BSc (Hons) Esports Business Management degree. For example, the Foundations of Business 1 module will help you to develop appropriate investigative skills in order to analyse financial information and make informed business decisions. Course content has been developed in collaboration with degree teaching teams, so that by the time you begin Year 1, you will be ready to excel at your studies, as the majority of our Foundation Year students do. 

    Course structure

    The module details given below are indicative, they are intended to provide you with an idea of the range of subjects that are taught to our current students. The modules that will be available for you to study in future years are prone to change as we regularly review our teaching to ensure that it is up-to-date and informed by the latest research and teaching methods. The information presented is therefore not intended to be construed and/or relied upon as a definitive list of the modules available in any given year.

    Semester one modules

    FYO-00247 Foundations: Breaking the code - Understanding Academic Writing 15 credits
    FYO-00249 Foundations of Business 1 15 credits
    FYO-00251 Foundations of Business 2 15 credits
    FYO-00253 Foundations of Business 3  15 credits

    Semester two modules

    FYO-00255 Advancing Business 30 credits
    FYO-00271 University Research Portfolio 30 credits

    Entry requirements

    The entry grades outlined in this section indicate the likely offer or range of offers which would be made to candidates along with any subject specific requirements. This is for general information only. Keele University reserves the right to vary offer conditions depending upon a candidate’s application. Read more about our undergraduate entry requirements.

    • 40 UCAS points including at least one Level 3 qualification (such as an A level, BTEC, Access Course, or T level)
    • Plus C in GCSE English / Level 2 Functional Skills English

    How to apply

    Students will need to apply for Esports Business Management with Foundation Year (G461) through UCAS at www.ucas.com

    Direct entry

    If you already have your qualifications, are not expecting any further results and only wish to apply to Keele, please contact the Admissions Office directly.

    The information in this Foundation Year section is for UK/Home applicants. Where an international Foundation Year is available, please see the 'Information for international students' tab.

    We also offer a January start for some of our Foundation Year courses. Adopting a blended learning approach, the January start is particularly useful for students wishing to return to education following time out of studying, or who are seeking a flexible approach to their Foundation Year studies. Our January start is available across most of our Science, Humanities, Social Science, Health and Business courses.

    Whilst still being a full-time course, our blended delivery model combines live teaching sessions - both online and on-campus - with self-directed study, enabling you to predominantly study at a time that suits your lifestyle. You will benefit from weekly online taught sessions which encourage you to engage with your teachers and peers.

    In addition to online study there will be a series of full study days that you will be required to attend throughout each semester. These sessions may include lab-based activities, group work, review of course and assessment materials studied online. They will emphasise opportunities for you to deepen your knowledge and understanding of your chosen route.

    Please refer to the September start tab for more information about the entry requirements and what you will study. The modules that you will take on a January start Foundation Year will be similar to those for the September start, but on a compressed timescale and tailored to a blended learning approach (with the majority of learning taking place online).

    For more information, including fees, the UCAS code for this course, how to apply, and how you will be taught, please visit our January Start Foundation Year webpage.

    Our International Foundation Year is delivered on campus through Keele University International College (KUIC). Find out more about the International Foundation Year options on the KUIC website.
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