Accounting and Marketing Keele Business School Faculty of Humanities and Social Sciences
For academic year: 2021/22 Last Updated: 16 February 2022
Accounting and Marketing Single Honours - Level 6 Modules
Please note that for the 2021/22 Academic Year all programmes will be adapted to operate in accordance with a flexible, digital approach. This means that there will be some changes made to how modules are delivered and assessed. The latest information will be provided to you by your School in module handbooks. We endeavour to give you as much notice as possible of any changes and details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/student-terms-and-conditions/Semester 1
Advanced Financial Reporting
Module Code
MAN-30041 - Further details
Module Type
O - Optional Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Available to suitably qualified Erasmus, Exchange and Study Abroad students
Management Accounting
Module Code
MAN-30045 - Further details
Module Type
C - Compulsory Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Available to suitably qualified Erasmus, Exchange and Study Abroad students
Consuming Cultures
Module Code
MAN-30049 - Further details
Module Type
O - Optional Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Specific pre-requisite(s) needed by non-principal, Erasmus, Exchange and Study Abroad students wishing to take these modules
Contemporary Retail Environments
Module Code
MAN-30053 - Further details
Module Type
O - Optional Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Specific pre-requisite(s) needed by non-principal, Erasmus, Exchange and Study Abroad students wishing to take these modules
Investment Management
Module Code
ECO-30053 - Further details
Module Type
O - Optional Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Available to suitably qualified Erasmus, Exchange and Study Abroad students
Strategic Marketing Management
Module Code
MAN-30063 - Further details
Module Type
C - Compulsory Core Module
Assessment Type
C - Continuous Assessment
Credit value
15
European Credits
7.5
Erasmus
Specific pre-requisite(s) needed by non-principal, Erasmus, Exchange and Study Abroad students wishing to take these modules
Digital Marketing in Practice
Module Code
MAN-30067 - Further details
Module Type
O - Optional Core Module
Assessment Type
C - Continuous Assessment
Credit value
15
European Credits
7.5
Erasmus
Specific pre-requisite(s) needed by non-principal, Erasmus, Exchange and Study Abroad students wishing to take these modules
Advanced Business English Communication
Module Code
ENL-90005 - Further details
Module Type
O - Optional Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Specific pre-requisite(s) needed by non-principal, Erasmus, Exchange and Study Abroad students wishing to take these modules
Semester 1-2
Academic English for Business Students ( 2)
Module Code
ENL-90004 - Further details
Module Type
O - Optional Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Available to suitably qualified Erasmus, Exchange and Study Abroad students
Semester 2
The Audit Framework
Module Code
MAN-30039 - Further details
Module Type
O - Optional Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Available to suitably qualified Erasmus, Exchange and Study Abroad students
Advanced Management Accounting
Module Code
MAN-30046 - Further details
Module Type
C - Compulsory Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Available to suitably qualified Erasmus, Exchange and Study Abroad students
Risk Management with Derivatives
Module Code
ECO-30048 - Further details
Module Type
O - Optional Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Available to suitably qualified Erasmus, Exchange and Study Abroad students
Marketing Insights - ISP
Module Code
MAN-30058 - Further details
Module Type
O - Optional Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Available to suitably qualified Erasmus, Exchange and Study Abroad students
New Business Plan - ISP
Module Code
MAN-30059 - Further details
Module Type
O - Optional Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Available to suitably qualified Erasmus, Exchange and Study Abroad students
Marketing and Globalisation
Module Code
MAN-30060 - Further details
Module Type
C - Compulsory Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Specific pre-requisite(s) needed by non-principal, Erasmus, Exchange and Study Abroad students wishing to take these modules
Analysing Company Performance ISP
Module Code
MAN-30064 - Further details
Module Type
O - Optional Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Available to suitably qualified Erasmus, Exchange and Study Abroad students