Business Analytics

Business Analytics - MSc

Harnessing digital transformation to enhance business performance requires robust analytical skills and data analysis expertise. Professionals adept at managing and interpreting data to guide strategic decisions are highly sought after. A key focus of our Business Analytics MSc is developing your understanding of machine learning, business intelligence, big data and cloud computing. The programme also provides you with practical industry experience preparing you for success in data-driven roles within the global business arena.

Month of entry

September, January

Mode of study

Full time

Location

Keele University campus

Subject area

Business and Management

Fees for 2025/26 academic year

UK - Full time £12,700 per year.
International - £17,700 per year.

Duration of study

1 year

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Why study Business Analytics at Keele University?

Access our Bloomberg Suite with all its economic, financial and business real-time data, world news, analyses and reports from the world’s biggest financial organisations.

Professional development and practical industry engagement opportunities

Fully integrates sustainability and ethical business practices

Designed for individuals from diverse academic and professional backgrounds, including those new to the field of business analytics

Taught by an international faculty who will share their internationally-recognised research in multidisciplinary AI and Data Analytics.

Course summary

Individuals with the skills to tackle complex business challenges, deliver impactful data insights and who understand the latest technological innovations in the business analytics field are highly valued by employers.

The contemporary structure of our programme provides a comprehensive introduction to business analytics complemented by in-depth technical training. It aims to develop your skills and knowledge in areas such as data analytics, machine learning and statistical modelling, and you’ll gain hands-on experience with analytical tools, data visualisation and business intelligence resources. Big data technologies and cloud computing platforms are examined within a business context addressing important issues such as data governance, security and how big data is stored and processed. You’ll analyse the impact of artificial intelligence on business analytics and investigate the latest AI technologies.

Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills.

Our programme provides the flexibility to align your studies to your career aspirations through a core Professional Project. You can choose to undertake a research project, consultancy project, or a strategic business proposal.

Sustainability, ethics and responsible business practices are embedded throughout and by completing Keele Business School’s Sustainability Passport you’ll demonstrate your ability to incorporate sustainability practices in a professional context.

Located in an innovation park that fosters collaboration between academia and industry, Keele’s campus offers a supportive learning environment designed to prepare you to excel in the dynamic world of global business.

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Course structure

Modules

The module details given below are indicative, they are intended to provide you with an idea of the range of subjects that are taught to our current students. The modules that will be available for you to study in future years are prone to change as we regularly review our teaching to ensure that it is up-to-date and informed by the latest research and teaching methods, as well as student voice. The information presented is therefore not intended to be construed and/or relied upon as a definitive list of the modules available in any given year.

Business Analytics Module Structure

Compulsory modules

Business Consultancy Project
In the Business Consultancy Project, you will build foundational skills and gain practical experience by working directly with a real organisation to develop solutions to real-world challenges. You will learn to engage with businesses, frame organisational issues, and apply creativity and innovation. This module develops core skills in collaboration, communication, and problem-solving, preparing you for the Professional Project and Placement. It provides a strong foundation for success in other areas of the programme.

Professional Development and Industry Insights
This module helps you explore the industry you want to work in, including its structure, recruitment practices, and key trends. You will assess your own skills and experiences, identifying how you align with the industry’s needs and expectations. Through active learning, reflective activities, and guest speaker insights, you will develop practical knowledge and career planning skills. The module supports your progression into the Business Consultancy Project, Professional Project, and Placement, preparing you for future opportunities.

Advanced Data Analytics and Machine Learning
You will develop expertise in advanced data analytics and machine learning, exploring supervised and unsupervised learning, deep learning, and natural language processing. This module provides hands-on experience with leading data analytics tools and frameworks, enabling you to build predictive models and extract meaningful insights from complex datasets. You will enhance your ability to tackle real-world challenges, preparing for roles requiring high-level analytical and problem-solving skills.

Business Intelligence and Data Visualisation
You will gain the skills to transform complex data into actionable business intelligence using advanced visualisation techniques. This module introduces you to powerful tools like Power BI, Tableau, and Python's visualisation libraries, enabling you to create impactful dashboards and reports. By focusing on real-world applications, you will learn to present data-driven insights effectively, supporting strategic decision-making in dynamic business environments.

Big Data and Cloud Computing for Business
This module provides an in-depth understanding of big data technologies and cloud computing platforms, focusing on their applications in business. You will learn to store, process, and analyse large-scale datasets in cloud environments using tools such as Hadoop, Spark, and cloud platforms like AWS and Azure. The module also covers essential topics in data governance, security, and ethical considerations, equipping you with the knowledge and skills to harness these technologies effectively for business success.

AI-Powered Digital Transformation in Business Analytics
This module explores how organisations use Artificial Intelligence (AI) to transform businesses and drive digital innovation through analytics. You will gain insights into AI technologies, including machine learning, natural language processing, and predictive analytics, and their applications in enhancing data-driven decision-making, improving efficiency, and fostering innovation. Using real-world case studies, this module highlights the role of AI in business transformation across industries, equipping you with the knowledge to lead AI-driven initiatives effectively.

Professional Project
In the Professional Project, you will undertake an independent piece of work that builds on academic and practical skills developed throughout the programme. You can choose from three routes: a research project, a consultancy project, or a strategic business proposal, aligned to your career aspirations. We will support you in preparing for your chosen path with essential research or consultancy skills. The module culminates in a detailed write-up and reflective analysis, showcasing your expertise and professional growth.

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PRME Champions

Keele Business School (KBS) has been selected for the 2024-2025 cohort of PRME Champions. Consisting of 47 businesses and management schools from around the world, The Principles for Responsible Management Education (PRME) is an initiative of the United Nations Global Compact, focused on raising the bar for sustainable business education. More information about PRME Champions can be found here.

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Entry requirements

The following section details our typical entry requirements for this course for a range of UK and international qualifications. If you don't see your qualifications listed, please contact us to find out if we can accept your qualifications.

Typical offer

Please ensure that you read the full entry requirements by selecting your qualifications from the dropdown menu below. This will include any subject specific, GCSE/Level 2 Maths, and English language requirements you may need.

Typical offer: 2:2 degree in any subject Additional criteria apply

Please select your country from the drop-down list below for the full entry requirement information

UK

2:2 degree in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

Bangladesh

60% in a 4-year degree or 3-year degree with a 2-year Master's in any subject from a public university or CGPA 2.8 in a 4-year degree or 3-year degree with a 2-year Master's in any subject from a private university
or
demonstrated relevant professional qualifications or experience

We don’t accept degrees from certain universities, please see our Bangladesh Country Page for more information

You will also need: an English language qualification (see below)

Canada

70% or C or a GPA of 2.5 in a degree (Ordinary or Honours) in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

China

70% in a degree in any subject or 65% in a degree in any subject from a '211' university
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

Ghana

Second class degree in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

India

55% or CGPA 6/10 in any degree of three years or longer
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

Kenya

Second class degree in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

Nepal

60% / 2.4 in a 4-year Bachelor's degree in any subject
or
65% / CGPA 2.8 in a 3-year Bachelor's degree in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

Nigeria

Second class degree in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

Pakistan

We accept a range of qualifications from Pakistan. Please visit our Pakistan Country Page for more information

or we will consider demonstrated relevant professional qualifications or experience

You will also need an English language qualification (see below)

South Africa

Second class division 2 / 60% in a Bachelor's degree with Honours in any subject
or
Second class division 1 / 70% in an Ordinary Bachelor's degree in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

Sri Lanka

55% in a Special Bachelor's degree in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

Uganda

Second class degree in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

Zimbabwe

Second class degree in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

Pre-Master's in Business

The Keele University International College offer a one semester Pre-Master's in Business programme for international students who do not meet the traditional entry requirements for a postgraduate business degree at Keele University.

Please visit the Keele University International College for more information on how to apply, entry requirements and course details.

English language requirements

All of our courses require an English language qualification or test. For most students, this requirement can be met with a 4 or C in GCSE English. Please see our English Language guidance pages for further details, including English language test information for international students. For those students who require an English language test, this course requires a test from Group B.

References

Normally, you will need to provide at least one academic reference to support your application unless you have been out of study longer than two years. If it has been more than two years since you last studied on a degree-level programme, you will normally need to provide an employment reference instead. For more information about Academic References, please see our Postgraduate how to apply web pages.

Personal Statement/Statement of Purpose

Please see our Postgraduate how to apply web pages for guidance on what to include in your personal statement.

Recognition of Prior Learning

The Recognition of Prior Learning (RPL) is a process which enables applicants to receive recognition and formal credit for learning acquired in the past through formal study or work and life experiences.

RPL can also be requested for admission onto the start of a programme in lieu of the admission requirements. For more information, see our Recognition of Prior Learning web pages.

Professional qualifications and work experience

The majority of our courses will consider relevant work experience and/or professional qualifications at the appropriate level, as an alternative to an undergraduate degree for entry. The work experience should be for a sustained period and at a suitable level, based within a relevant sector to your chosen course.

Admissions staff will review your work experience and/or professional qualifications during the assessment of your application to ensure suitability in terms of relevancy, level and appropriate learning outcomes.

General information

The entry grades outlined in this section indicate the typical offer which would be made to candidates, along with any subject specific requirements. This is for general information only. Keele University reserves the right to vary offer conditions depending upon a candidate's application.

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Co-located with businesses

As a Keele Business School student, you will study alongside innovative companies that are based in the Business School building, a hub for fostering networks and linking with industry.

Keele Business School is located at the heart of the Keele University Science & Innovation Park, one of the leading developments of its kind in the UK. The Park offers companies a business environment that provides an innovative research culture, combined with academic expertise and the University’s specialist resources, with a variety of opportunities for students to get involved, from internships, knowledge exchange partnerships, and student enterprise initiatives.

Keele Business School

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